About the project
Mmm Food - fast food cafe for children and parents. The company adheres to quality, safety, accessibility.
Task
To develop an illustrative logo in a bright and pleasant color palette that will arouse appetite and set a positive mood among the visitors of the institution.
To develop an illustrative logo in a bright and pleasant color palette that will arouse appetite and set a positive mood among the visitors of the institution.
Logo idea
In order to convey the positive mood and atmosphere of the cafe, a fictional character was chosen as the main element of the logo. It is made cute, cheerful and kind, has rounded features, for and volume.
The character is holding a burger in his hands, which indicates the theme of the institution.
The font part of the main version of the logo is made along the contour of the character. This makes it possible to place it on round signs, stickers and other branded elements. Thanks to the choice of such an idea, a full-fledged corporate identity was created. A detailed description is given below.
Mascot and Juice stickers
Mascot and stickers were created for the cafe.
The mascot can be used as branded figurines, a costume for an animator, figurines at the entrance, at the checkout, in the hall of the institution and other moments. Thanks to him, children will have an additional interest and emotional attachment to this place.
To divide branded juices by taste - strawberry, apple, orange, branded, bright stickers with a character were created, which is an interesting feature of this place and helps to increase sales of its own products.
The mascot can be used as branded figurines, a costume for an animator, figurines at the entrance, at the checkout, in the hall of the institution and other moments. Thanks to him, children will have an additional interest and emotional attachment to this place.
To divide branded juices by taste - strawberry, apple, orange, branded, bright stickers with a character were created, which is an interesting feature of this place and helps to increase sales of its own products.
Stickers for food into categories
Special stickers with a branded character have been created for the author's dishes. There are 3 options for main dishes, but the institution can also develop this direction by ordering new stickers for future dishes and desserts.
These stickers can be used on containers for food delivery, takeaway dishes, branded packages and other options for serving food.
Stickers for milkshake
Stickers have been developed for the main flavors of milkshakes - vanilla, strawberry, chocolate. These stickers can mainly be used for takeaway cocktail glasses. They indicate the taste of the ordered drink. Also, in addition to the main functions of these stickers, they can be used to create a branded set of stickers, in advertising, on cocktail posters and other variants of corporate identity development (at the discretion of the cafe).
The idea of a menu for a cafe
A menu has been developed for cafes in branded colors. One of the tasks set in the company's brief is to create such a corporate identity that it would be interesting for children and comfortable for parents. To push away from this, the menu is decorated in a minimalist style. Few details, emphasis on dishes and illustrations.
This solution visually helps visitors to focus on the choice of dishes without being distracted by unnecessary details. Everything is clean and in fact.
This solution visually helps visitors to focus on the choice of dishes without being distracted by unnecessary details. Everything is clean and in fact.
